Rental evictions are up 42% in Houston, 25% in Fort Worth and 18% in Austin. Discover 3 ways Belong can protect your rental income in Texas and avoid the stats.

Evictions in Texas are Soaring in 2024: How To Reduce Risks and Protect Your Rental Income

Evictions have spiked across Texas in 2024 and are surging past pre-pandemic levels in many major cities. According to Princeton University’s Eviction Lab research, there have been almost 83,000 eviction filings in the past year for Houston alone – a 42% increase when compared with the average pre-pandemic level.  

Other cities in the Lone Star State facing an increase in eviction filings in the past year include:

Of the cities tracked in Texas by Eviction Lab, only Dallas is down by 6% in the past year with 38,017 filings. So what is going on? News reports point to the end of COVID-19 relief measures combined with years of statewide rent increases putting financial pressure on renters. 

As part of our efforts to improve and innovate the renting experience, Belong doesn't want to see any member of our network in these statistics – homeowner or resident. So here’s what we’re doing to reduce rental evictions in Texas. 

3 ways Belong protects rental income for homeowners in Texas 

Everyone needs a place to call home. With homeownership out of reach for many Americans, there is an increasing need for livable long-term rental housing. As part of our mission to create authentic belonging experiences, we focus on finding people who will love your home like you do. We offer them 24/7 support to answer their questions and resolve issues fast. We give them hassle-free payment options, and incentivise on-time payments. 

As a result, 83% of Belong residents renew their 12-month lease agreements. This provides a feeling of belonging, while providing stability and peace of mind to homeowners. 

Related: Belong's Big Texas Launch: Welcome Austin, Dallas, Houston and San Antonio

The bills don’t stop when rent goes unpaid – a disruption to your cash flow that can quickly put you behind. This is often why homeowners want to act fast on evictions for non-payment. In Texas, an eviction notice can be filed after just three days of non-payment of rent, with no need to allow the tenant to catch up.

But Belong homeowners don’t fall behind so easily. Our homeowners know exactly how much their rental income is and when they’re getting it, no matter what. This is because we offer guaranteed rent – paid on time, even if residents don’t. 

We work with residents to get their rent up to date, with no disruption to homeowner cash flow. We also allow residents to split up big costs like security deposits and insurance to reduce their likelihood of being burdened by the cost of rent. 

Related: How Guaranteed Rent is Changing Property Management Forever


If Belong ever did need to evict someone we placed, there’s a financial safety net in place. Most property management companies offer packages called ‘eviction protection’ for an extra cost. If you take a look at the fine print, they are usually restricted to court filing fees with a long list of exclusions. Those costs won’t set you back much more than what you paid for the coverage in the first place. 

Belong doesn’t upcharge for support when you need it most and evictions are no exception. To give our homeowners confidence and peace of mind in long-term renting, Belong-initiated evictions are covered for up to $15,000 in legal costs — as much as 5-10x what the average property management package is capped at. 

Related: How To Avoid Costly Evictions With Belong’s Game-Changing Safety Net For Homeowners

How much does it cost to evict a tenant in Texas?

Fees are set at a county level and will vary depending on your personal situation. For example, a court filing fee in Travis County, Austin is $139.00 for the first person and $85 for each additional member served. If you get a judgment of possession and the defendant does not appeal, it will cost a further $180 to obtain a Writ of Possession to remove them from the property legally. These fees don’t include legal representation, appeals, or fees for other claims such as suing for rent owed or damages. This is why it’s important to speak to a real estate or legal professional before pursuing any action and to check with local county laws regarding costs. 

How long does the eviction process take in Texas?

On average, the eviction process in Texas takes a minimum of 30 - 35 days, depending on court availability and whether or not the case is straightforward or appealed. 

An example of eviction time and process in Texas:

Filing of the eviction suit: Approx 8 - 10 days.

Court date is set: Between 10 - 21 days. A hearing cannot take place for at least 10 days from the petition filing date.

Time to appeal: 5 days from judgment date. If an appeal is filed the hearing will take place after 8 days or more. 

If evicted, the tenant is given 24 hrs to vacate the premises on the Writ of Possession.

This is a general guide only and should not be considered legal advice. It’s also important to note that the resident can remain in the home until a Writ of Possession is issued and you are legally not allowed to change the locks or shut off utilities to force them out. Only a law enforcement officer can remove a tenant legally. 

A better way to rent out your home in Texas

Working together, we can put people first and change what it means to rent a home in Texas. Belong can help you reach your financial goals through real estate, while also creating lasting, positive impact on innumerable lives for decades to come.

If you’re looking for stability in your rental experience, Belong has you covered. We’re making rental finances predictable by offering guaranteed rent. We’re providing flexible payment options to keep your cash flow steady. And we’re doing it while providing a better way of living for the millions of Americans who rent. 

Interested in learning more about Belong services in Texas? Check out one of our local pages below:

Disclaimer: This article is not intended as legal or financial advice. Your local city is the best place to find information on local ordinances that apply to you and your rental property.


Rental evictions are up 42% in Houston, 25% in Fort Worth and 18% in Austin. Discover 3 ways Belong can protect your rental income in Texas and avoid the stats

Get Guaranteed Rent and Eviction Protection in Texas

Georgia's new Safe at Home Act introduces rental home standards, changes to evictions and caps on security deposits. Learn how to comply when renting your home.

Georgia Has New Tenant-Landlord Laws in 2024: What Homeowners Need To Know

Until recently, Georgia was one of the only states in the US that did not enforce minimum standards for health and safety in rental homes. This created confusion and ambiguity around homeowner responsibilities to keep their homes well-maintained. That changed as of July 2024, with House Bill 404 now in effect. 

Known as the “Safe at Home Act”, HB404 brings in a few changes that rental homeowners should be aware of, including:

New livability and maintenance standards for rental homes

This will impact all future lease agreements and management responsibilities for rental homeowners in Georgia. In this article we’ll cover what you need to know about the new Safe At Home Act, and outline a straightforward path to compliance.

What are the new rental home standards for Georgia?

Keeping a rental home up to code and comfortable is now enforceable by law in Georgia. As a homeowner you have a responsibility to ensure your home is fit for occupancy by:

Ensuring all essential services and utilities are functioning including plumbing, electrical systems, heating, and cooling



Ensuring the home has access to hot and cold water



Keeping the home free from hazards including mold, leaks, and pest infestations



Conducting regular maintenance to minimize potential issues




Unlike some states, Georgia statutes don’t give your residents the right to withhold rent or deduct the cost of repairs from rent without authorization. But if you leave maintenance requests unanswered, they could take legal action against you under the new laws. 

The best way to abide by the Safe At Home Act is to make maintenance a priority. Budget for repairs and don’t delay on maintenance requests. If you’re a Belong homeowner, you won’t even need to think about this. You’ll have access to over 10,000 maintenance professionals at your fingertips, the option to spread the cost of repairs across your lease, and our support team will handle all resident inquiries 24/7. You can even subscribe to regular maintenance services for a hassle-free, hands-off experience. 

Related: Why Ignoring Rental Home Maintenance Could Cost You More Than Repairs

What are the changes to the eviction process in Georgia in 2024?

If rent has gone unpaid, residents now have a three-day grace period to fix the situation before an eviction can begin. You will need to give clear written notice before filing for an eviction, outlining the reasons why. 

The other 2024 update is on ‘self-help evictions’. Actions like changing the locks or shutting off utilities to make someone leave has always been illegal, but HB404 adds air conditiong/cooling to the list of things that you can not shut off to force an eviction.

Avoiding situations like this is what Belong does best. For starters, we guarantee rent for homeowners. That means you get paid reliably, even if rent falls behind. Belong gives residents the flexibility to pay on their own schedule and will take care of making sure they’re on time, without impacting your cash flow. 

If we ever need to start eviction proceedings against a resident we have chosen, we will handle that too. 

Belong-initiated evictions are covered with a safety net that protects homeowners against up to $15,000 in legal fees. This is as much as 5-10x what the average property management package is capped at. Most property managers charge extra for eviction protection, only to sneak restrictions in the fine print.

If someone refuses to leave and is living in your rental home illegally, Georgia homeowners now have increased protections thanks to another recent bill, the Georgia Squatter Reform Act. This new law will allow homeowners to get back possession of their homes quicker and punish squatters with fees and jail time. 

What are the new security deposit caps in Georgia?

The Safe At Home Act also includes new caps on how much you can charge for a security deposit. As of July 2024, all security deposits for rental homes in Georgia are limited to two times the monthly rent. 

Damage, pet, and advanced rent deposits are considered to be security deposits under Georgia law. Make sure you factor extra charges like these into the amount charged and don’t forget to check for ordinances in your county as caps may vary at a local level. 

How will Georgia’s new laws impact my lease agreement?

If you rent out a home in a city like Atlanta or Savannah, you will need to make sure any future lease agreements and renewals reflect current laws and local ordinances. State and county laws can override any clauses in your agreement, which could leave you open to legal liability. 

Avoid using free online templates that could be out of date or feature generic clauses. Have your lease agreement drawn up by a professional who is up to date with both state legislation and any local ordinances, such as:

A modern property management alternative like Belong

Related: 11 Legal Mistakes To Avoid As a Rental Homeowner

Belong homeowners don’t have to worry about constantly changing regulations, as our team of experts do all the work for you and are available 24/7 to answer any questions.  

Belong homeowners earn guaranteed rent, paid to them each month even when residents are late to pay. And, in the unlikely event that residents must be evicted, Belong assists with the process so homeowners are never stuck dealing with a confusing legal system on their own.

Interested in learning more about Belong in Georgia? Check out one of our local pages below:

Atlanta Property Management Made Lovable 

Savannah Property Management Made Loveable



Disclaimer: This article is not intended as legal or financial advice. Your local city is the best place to find information on local ordinances that apply to you and your rental property.

Get Great Residents and Guaranteed Rent in Georgia

Understand property management, your options, and how to simplify your rental experience and cash flow.

Property Management 101: Costs, Options, and Your Path to Easier Rentals

There’s more to property management than meets the eye. On the surface it seems straightforward, but the truth is rental homes come with a tangled web of legislation, fine print, and hidden costs. So let’s demystify the details and make this easy.

Before you hire a property manager or even take on the job yourself, this overview will help you understand the ins and outs of property management, your options, and how to simplify your rental experience. 

Understanding property management options for rental homes

Rental homes are unique in that they are both a place of residence and a business. Care and consideration needs to be given to both sides. While the house is an income-producing business for you, it’s still a home, and a place where your residents need to feel like they belong. 

Maintaining the balance between a good business and a good home for your residents takes work. Someone needs to be readily available to manage all communication, take care of everything from marketing to maintenance, manage legal matters, and keep the home occupied to earn income. 

This is why many homeowners hire a property management company to outsource the work to. Before considering this option, here are a few pros and cons.

Pros and cons of hiring a property management company

Provides local expertise and experience in rental home management



Helps price your monthly rent for the market



They will find and manage your residents for you, handling complex tasks such as tenant screening, rent collection, and managing lease agreements



They will have their own list of contractors to manage repairs and maintenance



Property management fees can be claimed as a deduction at tax time

Monthly management fees reduce your rental income



Monthly fees aren’t all-inclusive with hidden add-ons for lease renewals, eviction help, inspections, and other services



Unexpected fees makes it hard to have transparency over your cash flow and real costs



Minimal protection from legal costs and fees in the event of an eviction, with most management companies charging extra for help and capping protection at $500 



Complaints of poor communication with residents are common



You only get paid on time when residents pay on time



Only available to speak to during office hours (with voicemail the most common option for an emergency)


The reality is when the rental experience feels hard on both sides, poor property management is usually to blame. People renting aren’t treated like valued customers and homeowners get little transparency into the real cost of managing their home. 

This is what Belong is here to change. We want to restore confidence that long-term renting can be both profitable and lovable for homeowners. We offer all the pros of outsourcing the hard work, without the long list of cons. 

Pros of choosing Belong over traditional property management

Full transparency with one monthly management fee and no hidden extras (also claimable on tax)



Guaranteed rent every month, regardless of when residents pay



24/7 customer support to both homeowners and residents



Flexible payment options that let you spread the cost of expenses like repairs and landlord insurance



Up to $15,000 coverage if we ever need to initiate eviction proceedings for a resident we have placed



Smarter rental pricing that uses a clever combination of human smarts and tech algorithms including real-time demand for your home



An innovative, tech-forward alternative to property management that is striving to flip an outdated industry on its head



82% of Belong Residents renew their 1-year lease (with no renewal costs for homeowners)



Access to over 10,000 contractors in our extensive vendor network


The last property management option is to take on the job yourself. Before taking the DIY approach, here’s some quick pros and cons of self-managing a rental home.

More control and oversight over the day-to-day operation of your rental home



Could be beneficial for tax purposes if you operate as a real estate professional

It can be a hard and stressful job and isn’t for everyone



You need the time and availability – not ideal for earning passive income



Requires knowledge of federal fair housing laws, state landlord-tenant laws, and local ordinances to avoid getting caught up in legal issues 



You will need to find and vet your own residents and keep them happy to reduce vacancies



You will have to hire and manage your own contractors, which can be hard to find



You will need to chase down late rent payments and inspect for any lease violations



You need to stay tapped into the market to keep pricing competitive and maintain occupancy rates



It requires a great deal of admin and record keeping skills

Regardless of what option you choose, all rental home management involves the same cycle of tasks. From getting the home ready for residents to leasing and then managing turnover, here’s a quick rundown of what that entails: 

To get started, you need a home that is move-in ready. Initial tasks include:

Making any necessary repairs and cleaning



Setting the right price for monthly rent



Photography and video of the home for promotion



Marketing and listing on real estate websites



Managing documentation (which may also include secure disposal of personal data)



Before you hire a property manager or DIY, get an understanding of property management, your options, and how to simplify your rental experience and cash flow.

Get great residents, eviction support, and guaranteed rent

Before renting out a house for the first time, find out what other first-time landlords wish they knew before they started and how to avoid making the same mistakes.

The Beginner's Guide To Renting Out Your House: 7 Mistakes To Avoid

Belong often encounters people who feel like they “got it wrong” the first time they rented out their home, or took on more than they bargained for. As a company who works with homeowners who are looking for a better alternative to self-managing a rental or are ditching property management, we hear a lot of gripes! Things like “I didn’t realize I would be taking on another part-time job”, or “I wish I had known my insurance policy wouldn’t cover my home when I moved out”.

With a little know-how, you can avoid these mistakes by having a plan before you put your home on the rental market. To get a head start on what first-time rental owners wished they knew before they started, we have compiled a list of 7 common mistakes and how to prepare for them (or avoid them entirely).  

7 mistakes to avoid when renting out your home

Before you take the plunge and list your home as a rental, heed the mistakes of other first-time rental homeowners. Here are 7 mistakes first-time landlords often make and how you can be better prepared. 

1. Not factoring in how much time it takes to manage a rental home

Are you ready for the workload of managing a rental home? This is the first question you should ask yourself before taking on the job. Rental homes are seen as an opportunity to earn passive income, yet the amount of work required is anything but! Self-managing a rental home can be like having a new part-time job.

If you’re not up to the challenge of finding the right people to live in your home, fielding calls at any time of day or night, fixing leaky taps and broken garbage disposals, or chasing down rent every month — you should find someone to help. This could be from hiring a property manager or a modern alternative like Belong. This lets you outsource everything from placing residents to collecting rent and dealing with legalities like lease agreements.

Discover Belong: Get great residents and guaranteed rent paid like clockwork. We’ll determine how to achieve your financial goals and then set out to help you achieve them through passive income. Learn more on our homeowners page. 

A common mistake that rental homeowners make is not to establish separate bank accounts and bookkeeping for their rental home. This means that expenses become muddied with your own personal finances, making bookkeeping and tax time a headache.

The IRS treats rental homes like a business, so from a financial perspective, you should too. Even if you once lived there, when you put it on the rental market, it’s time to create a separate identity for the home. This means a fresh bank account too. Keeping personal and rental accounts separate will provide clarity, simplify your record keeping, and make reconciliation much easier.

For the full rundown on how to establish your accounting for a house that is going on the rental market, check out How to Manage Accounting as a First-Time Landlord: 5 Best Ways.

3. Not having a plan for when rent goes unpaid

Every year millions of Americans are behind in their rent. Which also means that millions of homeowners are chasing down payments while their rental income has stalled. Without income, it won't take long for that cash flow to stop looking healthy.

How your house is managed will determine what your options are in this scenario:

If you self-manage your home, you will need to check local jurisdictions for rules on grace periods. Once you have confirmed rent is late and in violation of your lease agreement, you will need to notify your resident and ask for payment. Keep a record of all contact and serve a written notice to support your documentation. The next step is to issue a notice to “pay-or-quit” their lease, in which case you will need legal support as this is the first step toward eviction.

If you hire a property manager, they will manage the issuing of notices on your behalf and do the legwork for following up on rent. Check the fine print on your agreement, as terms will vary on whether the company will pay your rent when it’s due or when it’s received from the tenant. If it comes to the point where you need to evict, they will also guide you through this process, but be aware that most charge for this service and that eviction protection is often capped at around $500 in costs to file notices.

If you partner with Belong, this will never happen! Belong vets  residents and approves them for guaranteed rent, which means we pay rent on schedule, even if they don't. If the worst happens and a resident needs to be evicted, Belong will cover homeowners with up to $15,000 in eviction protection.

4. Not taking out the right insurance for a rental home

No one wants to be caught out in an emergency or disaster, which is why we have insurance. But what happens when that insurance isn’t enough? Many homeowners don’t realize that when they put their house on the rental market, their existing policy no longer covers them for everything they need.

This is because homeowners insurance only offers protection for owner-occupied properties. To cover a tenant-occupied home, you need specific landlords insurance. This extends coverage to include liability and damages that could arise from residents.

Renters insurance is different again, held by tenants to cover their own possessions and liability — not you or your home.

So if you move out to rent, buy an investment home, or rent out a house you have inherited — it’s time for a new insurance policy. If you are a homeowner and have a house on the rental market, you will need both types of insurance — one for your home and the other for your rental.

Read More: What Type of Insurance Should I Get For My Rental Property?

5. Not budgeting for rental home expenses and mishaps

To determine how much it will cost you to run a rental home, begin by identifying and calculating your fixed costs. Things like mortgage repayments, insurance, taxes, HOA fees, and rental licenses or inspections. These fixed amounts will account for most of the costs of being a landlord.

Then there's the cost of managing the home. Either budget for help here (~8 - 12% of your monthly rental income) or create your own budget for marketing, screening and other costs related to running the property. If you are paying a property management company, make sure you have a full understanding of the costs you’re likely to incur. Many of them hide in the fine print such as lease renewal fees, vacancy fees and early termination fees. For example, if you are being lured by a 6% monthly fee, do the math on the extra costs. Once they add up, you could find it washes out to 10%+. 

Lastly, there's maintenance and repairs. This is a budget line item you don't want to ignore. Because small leaks can turn into flooding. A felled tree can create security risks or costly roof damage. 

To avoid being caught short, Belong provides peace of mind and protection against unexpected budget items. We provide flexible finance options, letting you spread the cost of big expenses over the term of your resident’s lease. It's a simple way to fund expenses and manage your cash flow.

Related: How Flexible Payment Options Are Unlocking Positive Cash Flow

6. Not running an accurate cash flow analysis 

If you take your rental income, minus your mortgage repayments, that’s the cash flow, right? Unfortunately not! For an accurate rental property cash flow analysis, you’re going to need to do some math.

How to calculate cash flow on a rental property:

Determine how much income your house produces, i.e. rent and any other payments such as services provided or storage charges.


Deduct the weeks/month when your home is vacant (or make an allowance for potential vacancies at the end of a lease).


Figure out your gross rental income, which is rental income + additional income – vacancy rate = gross rental income.


Tally current and predicted expenses from management fees and maintenance costs to property taxes and local utility fees like garbage disposal. This will determine your gross operating expenses.


How much you earn on a rental after expenses is the ‘net operating income’ or NOI. Take the figure from step three (gross rental income) and subtracting the figure from step four (gross operating expenses).


The final step in your rental home cash flow analysis is the amount of debt you need to repay against the home. This could be your mortgage repayments for the year or home equity loan repayments.

For example, if your gross rental income is $36,000 a year and your gross operating expenses are $4,000, your net operating income = $32,000 per annum. If you had mortgage repayments of $18,000 per year, your final cash flow figure would be $32,000 - $18,000 = $14,000 per year in cash flow (or $1,116 per month).

You can find a more detailed breakdown of these steps and calculations in How To Do An Accurate Rental Property Cash Flow Analysis. You can also take our quick rent estimate to see how much you might earn on your rental home with Belong. 

7. Not being familiar with local laws and rental ordinances

Did you know that tenant-landlord laws vary from state to state? Depending on where your house is will have an impact on how you manage your home as a rental. For example, some parts of California are subject to rent control laws. In San Diego you need a permit to use the home as a short-term rental. Many states have even legislated approved reasons to evict a resident from the home.

Your home's location even impacts the documentation you’ll need and when/how you need to dispose of it due to privacy legislation.

This means that before your house goes on the rental market, you should be looking at your local government websites to ensure that you’re up to date with laws and responsibilities that will impact you and your residents. This is another area where a property manager or alternative can help, by providing local expertise and reducing your liability by handling communication and the day-to-day decisions. 

Get great residents, eviction support and guaranteed rent

Millennial renters have peaked. As Gen Z floods the rental market, it’s time to look at their wants and needs to future-proof demand for your rental home.

What Gen Z Wants: A Homeowner’s Guide to the New Wave of Renters

Millennial renters have peaked. As this generation hits their 30s and 40s, Gen Z is now the only generation adding renter households to the market.

Learning what drives young adults is a smart play for rental homeowners of any age. As Generation Z (or Zoomers) enter the rental market, it’s time to look at this cohort’s wants and needs to determine what your home and marketing efforts need to keep demand high. 


Born between 1997 - 2012 (aged 12 - 27), the over 18’s of Gen Z are already renting and offer a glimpse at the future. According to Statistica, Zoomers accounted for ~22% of rental applicants in the US in 2020. By 2030, Gen Z will dominate the rental market as they make up all adults under 35.

They are the most tech savvy of any generation – even the oldest Gen Z’s were only 10 when the first iPhone launched.



Gen Z adults don’t pick up the phone. Most have never written a check. The option to manage a rental home and accept payments online is becoming essential. 



Gen Z are often attracted to suburban living over big-city life, with many dreaming of a single-family rental home. A NAAHQ survey found that 43% of adults aged 18-23 were seeking to swap an apartment for a SFH after graduation.



About two-thirds of adults under 35 live in rental homes. By 2030, Gen Z will be 18-35 and the majority of renters. 



1 in 3 Gen Z adults think homeownership at any point feels out of reach financially and 72% appreciate the flexibility of renting (Freddie Mac, 2022).

Understanding what this generation wants from a rental home is a great way to stay ahead of the pack during the ebbs and flows of the market as time goes on. Here are 5 things Gen Z renters want in a home so you can focus on what will drive demand today and in the future.


According to the Freddie Mac survey, 78% of Gen Z adults want air conditioning in a rental home – topping their list of priorities. This should come as no surprise with temperatures rising across the globe. 

Cooling is also on the agenda for tenant rights. At the moment, homeowners have to provide heating for a comfortable living environment. A number of campaigns across the country including New York, Arizona and Florida are looking to have cooling included in this to tackle heat stress in rental homes. 

2. High-speed internet and WFH flexibility

Gen Z are starting their careers at a time when a hybrid model of working from both home and the office has cemented itself in modern workplaces. 

This (and their insatiable appetite for online video content) makes fast internet and flexible spaces a must. 75% of Gen Z adults say a rental being ‘wired for high-speed internet’ is a top priority. 

It could be as simple as ensuring there are enough outlets for laptops and chargers or installing a wifi extender such as Amazon’s eero or Google’s Mesh wifi. 

Other ideas include adding a floating desk that folds out in a common area or highlighting home office features in your home listing. 

Related: How Remote Work Trends Are Impacting Rental Demand

If you want to keep Gen Z residents, don’t make them pick up the phone to report maintenance issues. Let them pay rent online. Respond fast. This is a true digital native generation and they’re looking to innovative proptech solutions to make their rental experience better than past generations. 

As a company on a mission to upend the outdated property management industry, Belong focuses on innovation and human-led services that support everyone. 

Here are five ways we’re making renting lovable for Gen Z (and everyone else!)

Our residents can choose their rent payment schedule, paying via the app on a cycle that suits their income. We guarantee rent to all homeowners monthly or yearly, so you get paid the same no matter what your residents choose. 



Our customer support teams are available to residents 24/7 via the app so they never have to make awkward phone calls or wait until business hours to discuss their needs. 



Belong residents are rewarded for every on-time rental payment by building up credit towards priority access to future rentals or even buying an eligible home on the Belong network in future.  



We include video in our rental listings (no hidden fees), to appeal to the video-loving Gen Z market. 



We don’t call renters ‘tenants’ or treat them like second-class citizens. We prefer residents and respect that they want a place to belong. 

Related: 9 Ways Belong Flipped Property Management on its Head

Gen Z has grown up with Siri, Alexa and Google at their fingertips. They want to use their phone to control their world and appreciate smart appliances for their easy of use and cost-saving potential. 

A 2022 survey from Rent.com found that 82% of renters already want at least one smart device or system in their home. Expectations aren't wild either — 41% say 1-2 devices would be their preference.

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