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Love letters might seem like a cute trend in the real estate industry, but homeowners beware when opening one that you're not opening a can of worms with it.

A Warning on Real Estate “Love Letters”

The housing market is tight. So much so that you may have been reading about a new twist: people who are looking for houses are sending “love letters” to sellers, telling them why they are the ideal people to buy the house. 

These letters are definitely not as innocuous – or potentially charming – as they might seem, as the Wall Street Journal pointed out in a well-written story.

While this phenomenon is not as widespread in rentals as it is in purchase situations, the same risks apply.   The risk, simply put, is that acting on one of these endearing letters could result in major trouble, putting a homeowner at risk of “enabling discrimination”  -- whether the contemplated transaction is buying or renting.

The story noted the case of a letter from an anxious buyer who noted that he and the seller went to the same college.   That seemingly innocent statement could result in a seller being accused of violating  “the federal Fair Housing Act by choosing a buyer based on a protected class, such as race, religion, or nationality. The law includes seven protected classes, and some states and localities have additional protected categories.”

A blog post from the Sloan Law Firm, cheekily titled “Real Estate Love Letters: A Heartfelt Enticement or a Forbidden Affair,” lays out the dos and don’ts.  It’s fine if a letter “expresses admiration for a particular architectural style,” but when a letter “includes a family photo, references to the number of children in a family, or a note that the property is close to the buyer’s church, it unwittingly inserts information into the transaction that a seller is not legally permitted to consider and possibly exposes the seller to allegations of discrimination if the sellers opt not to sell to that buyer.”

Even statements in a letter like “This dining room is perfect for our big family,” or “This layout is perfect for our daughter’s wheelchair,” cannot be legally considered.

The National Association of Realtors has also warned against this technique.

So if you’re renting out your home, be super-cautious about even reading a love letter.  Instead, if you want to find someone who will love your home we’d like to introduce you to Belong.

Belong is turning everything about traditional property management upside down. 

We’ll find you the right residents, those ready to love your house and make a life there,  and also tell you exactly how much to price your house.  We have a super-smart Price Optimization technology that understands neighborhood uniqueness. And of course, we manage the whole process for you. 

In the long run, you’ll be the one writing a love letter — to Belong.

Disclaimer: This piece is not intended to provide legal advice of any kind and we advise you to consult your attorney before making any decisions with regard to any issues described or raised herein.  

From finding good tenants to late rent and repairs, there's a lot of stressful situations when renting your home to someone else. Belong eliminates them all.

4 Stressful Problems Landlords Face (And How To Avoid Them)

Putting your home on the rental market can be stressful business, read on to find out how Belong is taking the headaches out of being a landlord with forward-thinking technology and a human approach. 

There are many reasons that renting a home to someone can be stressful. That’s why so many people opt for a traditional property manager. But that can create stress in and of itself, because they can be expensive and won't always deliver what you need. Belong is a property manager like none other, taking the uncertainty and stress out of renting your home. 

Here are four common stresses that homeowners face in the rental market and how partnering with Belong can avoid the headaches. 

1. Stressing about finding the right tenant

If you’re someone with a house that you love – but aren’t ready to sell – there are a lot of open issues to deal with. For example, finding the right tenant is not trivial – there’s showing, screening, validating – and all the legal work that goes with it. The experts at Belong have streamlined this entire process, so there’s no stress, no friction, ever. And in the unlikely scenario that they chose the 'wrong' tenant, Belong will cover legal costs up to $15,000 to handle the eviction process. 

Learn More: Discover Belong PRO, the best alternative to Property Management in Seattle, Redmond, Oakland, and many more cities across California, Florida and Washington State.

Nothing feels worse than not charging all the rent that your wonderful house deserves. How to avoid that? The folks at Belong have created an advanced “Market  Pricing Optimization” model. It uses specific data on your home and neighborhood to perfectly price your home to capture the most rent possible, without overpricing it (another problem!). 

This is the Big One. There’s a reason there are 60 million Google hits for “My tenant is late on their rent". Belong solves the problem in the most effective and obvious way possible: they guarantee the rent. They can even pay the entire year in advance.   Many people have told Belong that the guarantee made the difference between selling their homes and making them available for rent.

See why thousands of US homeowners are ditching outdated Property Management in San Francisco,San Diego, Los Angeles, Tampa, Jacksonville, Concord, Berkeley, Orlando and more.

You don’t need Murphy Brown – for those who remember that show and its live-in housepainter —  to tell you that finding reliable contractors can be challenging even in the best of times. These days, with the ongoing boom in construction, it’s beyond challenging — in fact it’s almost impossible. We’re currently in the midst of a major labor shortage: according to some tallies there are over 300,000 contractor jobs waiting to be filled.

Belong has an extensive vendor network of over 10,000 professional, vetted contractors across the country. Homeowners can ask their concierge to organise the right tradesperson for any job, 24/7. You can even subscribe to regular services, making maintenance one thing to truly cross off your to-do list and never stress over again. 

Belong takes the stress out of being a landlord

If you have any questions about these benefits — or want to know more about what Belong can do for you, or if your home qualifies to be on their platform — learn more at belonghome.com.

Find out how Belong is using the hospitality experiences of restaurants, hotels, and even Ferrari to transform traditional property management for everyone.

Rejecting The Unfriendly Norms of Property Management

You absorb – and become - your influences.

It’s true for individuals, and it’s true for companies.

It’s safe to say that at Belong, we have not been influenced by the “property management industry” – other than by learning what not to do! That’s because this $96 billion dollar category is built on friction, that frustrates those who own houses, and those who rent them.

The core of the problem is that property managers treat houses as commodities. House A and House B and House C might as well be the same. Read more about how to deal with a bad property manager here.

For Belong, a house is precious and much-loved dwelling that unites the homeowner and the resident. By the way, that’s how we described the two sides we bring together. We try and avoid using the ugly, medieval words “landlord” and “tenant.”

The other fundamentally broken piece of property management is that they view the world as zero-sum game. In other words, if they let a leaky pipe leak, they’re saving the owner the cost of repair. The lack of transparency in property management fees is alarming.

In reality, a run-down house benefits no one, and a well-run house benefits everyone.

If we reject the unfriendly norms of property management, what are we replacing them with? That’s where the headline of our article wanders into the story.  We have studied and absorbed the best from those who are brilliant at serving both sides of the service equation – from restaurants, and hotels, and the elevated values of Ferrari.

What we seek to create at Belong is a welcoming experience that is a completely new manifestation of hospitality in our industry.  Indeed, the very use of that word when it comes to property management feels odd and unexpected, which precisely captures how seismically different we are.

One of the leading and most profound voices in hospitality today is the restauranter Danny Meyer, who is probably best known for the Union Square Cafe in New York. Danny’s book “Setting the Table: The Transforming Power of Hospitality in Business”  inspired us in many ways. We seek to create a “Belong experience” for homeowners restaurants that lives up to this definition:

“Hospitality is present when something happens for you. It is absent when something happens to you. Those two simple prepositions - for and to - express it all.”

We built Belong to make things happen “for” those in our community, which involves removing friction, anticipating problems, and solving them in ways that bring  instant joy. So, if a homeowner in our community is moving out, we handle the logistics for them, and we do it painlessly.   We also make any necessary repairs, and make their home Instagrammable. Then we show it and find someone to love it.

That’s how we bring hospitality to what has been the dreary and delight-free world of property management.  After all, the word “hospitality” is derived from the  Latin word “hospitalitis” – which refers to the special relationship between guest and host. 

Our homeowners are hosts, are residents are guests, and we elevate the relationship!

Or, as Danny Meyer puts it “Hospitality exists when you believe the other person is on your side.” That’s exactly what we strive to create at Belong; our concierges are on the side of both our homeowners and residents. We believe, as we said, that when you are are focused on creating a home that is is gracious, inviting and brilliantly run, everyone wins.

Our influences also extend to hotels, and specifically, the Four Seasons, who have raised hospitality to an art form,  We think about them accomplishments every day.  Service sits at the core of what they do, which they define as “a repeated set of behaviors…a promise of a great quality of life that only dedicated staff can deliver, without any script.”

We love the idea of consistency and no script; it sounds counter-intuitive but really isn’t, because that’s what is possible when your people are “embedded” into the culture of an enterprise.

That’s what Four Season’s is relentlessly focused on, and it represents the same principles by which we are building our service culture.  By giving our residents and homeowners Four-Seasons-like service, we will redefine property management for the future, and forever.

Another important dimension of Four Seasons that is at the very core of our belief system is that role that  “connection” plays in their mission.  As Heather Jacobs, their Senior Vice President of People & Culture elegantly states: 

“Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.”

We can say the same – whether a resident stays with us for 10 years or one year, we seek to create memorable impressions through the connections we make:   between residents and their homes; residents and homeowners; and between residents and the community. 

The last profound influence on us that we want to share is Ferrari.  Everyone knows them for their impeccable engineering and craftsmanship – which creates vehicles of monumental affection, and enduring value. 

Yet when they describe themselves, they don’t mention their cars, but celebrate their people:  

“Our individual people are our strongest asset and can reach excellency only when working together as a team, with strong communication, sharing and improving together for best results.  We live our company with enthusiasm, with a strong sense of pride and with emotion: Ferrari is lived with the heart.”

That language could describe what gets us up in the morning.    They also say, in perfect symmetry to our company, “We all have a strong sense of belonging…”

Wow, we got goosebumps when we read that.  

So now you know our influences, who we admire, and who we measure ourselves against.  That doesn’t mean we get it right all the time.  On the contrary.  But we are a learning culture and, to reference the endlessly quotable Danny Meyer one more time, “A great restaurant doesn’t distinguish itself by how few mistakes it makes, but how it handles those mistakes.”

Houses are complicated machines to run, there is always something about to go wrong, and you’re not going to get an email from your roof when it decides to leak.  (Although sensors are not far away, and we will be the first to property management company to install them.)

But when we hold fast to the principles of hospitality and commitment, even when things go wrong, we intend to be measured by our homeowners and residents saying “Belong did right by me.”

Why is it important to have a loving, long-relationship with something that is brick or stone or timber - and fundamentally inanimate? Read more here to find out.

How to Have A Loving, Long-Term Live-In Relationship With a House

As I write about our deep connection to the places we live – something that is at the heart of Belong – I want to introduce you to a little book I love called the “Poetics of Space.”

It was written back in the 1950s by a Frenchman named Gaston Bachelard, and it’s a work of philosophy and reflection based on our relationship to our dwelling places.

It would be a wonderful housewarming gift for every Belong homeowner to leave on the kitchen table for a new resident.

Bachelard turns over and over in his mind the singular importance of the home, and he comes down to this profound formulation:

“If I were asked to name the chief benefit of the house, I should say: the house shelters day-dreaming, the house protect the dreamer, the house allows one to dream in peace.”

Anyone who has lived in a house for even a little while knows what that relationship, that overwhelming security of being at home when you step inside, feels like.  

I see it is not dissimilar from the relationship we have with someone we love in a physical sense.  Trust in a person give us the same confidence, the same emotional surrender, to “dream in peace.”

Why is it important to have a loving, long-relationship with something that is brick or stone or timber - and fundamentally inanimate?  Because in a threatening and scary world, we need to be in love with the roof over our heads, and everything below it.  We need a place where we can de-stress and be ourselves with a warm and welcoming glow around us.

With that goal in mind, is here is set of frameworks for house-love that I derived from what we know about successful interpersonal relationships.

Let’s start with the idea of anticipating needs, which is a way of demonstrating love.  We all know how important that is with a significant other – or even a friend; it fills us with joy to be recognized, and we feel really crappy when we are ignored.  The same is true for a home.  Don’t wait for problems to start, get ahead of them with some healthy preventative maintenance.  You don’t want your home to experience months of neglect when the coldest day of the day rolls around. And the very act of anticipating will build positive emotional connections.

Psychologists also tell us that spending time apart is important for a thriving relationship. Yes, there is truth in that ancient wisdom that absence makes the heart grow fonder; when your significant other walks through the door after a while, the dopamine sparks fly.

It’s no different, when we arrive home after a vacation, even a short one.   The familiar feels newly fresh and we appreciate it more.  But there’s no reason to limit that experience to a vacation.  Try a brain hack and consciously look at house afresh, as if you are seeing it for the first time. 

It’s actually a useful exercise in general; breaking out of our conventional observational patterns can spark creativity and imagination.

Experts also advise that a secret of a long-term successful connection is to try new things together.  A study from the Journal of Personal and Social Psychology found that couples who participated in “novel and exciting” activities reported greater relationship satisfaction.  

It’s intuitive that breaking routines creates new opportunities for appreciating your “better half.”  And the snap from “better half” to “better house” is also an intuitive one.  So to create an even more loving relationship with your house, just dive in and change things.  

That could mean re-arranging your furniture to create some new drama, or paint or wall a surprising color, or – now that the in-person gatherings are on the list again – invite some people over who’ve never met, with your house as the backdrop for provocative conversation.  Showing people around the house will deepen your connection.

Relationship gurus also consistently remind us to stay positive.  It’s obvious but not always easy to live up to, because in many ways our brains are wired for negativity, especially when there are triggers.  And houses have lots of trigger; after all, things large and small are always going wrong  - it’s the natural course of events.  

If we react to them by saying to ourselves “This place is falling apart” or “I never should have rented it” – you’ll start a cycle that is hard to extract yourself from.  Instead, you need to re-pattern yourself, stay positive, and see these temporary annoyances as way to improve your house and your relationship with it.  

Focus on all the joy your house brings you; as Darby Saxe. Ph.D. noted in Psychology Today, “…maintaining a favorable balance of positive to negative emotions helps people – and relationships – thrive.”

Lastly is what might be the most toxic emotion of all.  Couples experts continually warn us against “letting jealousy in.”   The same is true for its toxic cousin, envy. Don’t be riding up and down the block, coveting other houses and wishes you lived there.  That’s a self-sabotaging act, in any kind of relationship.

The other side of that – gratitude – is enormously uplifting and key to a life of happiness.  There’s an entire branch of psychology focused on how gratitude reduces stress, increase optimism and actually rewires your brain.

In other words, improving your relationship with your house can improve your entire life.

That’s not what you expected when you started reading this, but I hope that’s what you get out of it.

Adam Hanft

Adam is a futurist - co-author of "Dictionary of the Future" - brand strategist, public-company board member, former comedy-writer (but he hasn't stopped being vaguely amusing), and an investor in Belong.

Lauren Slagter

Annalise Mantz

Andrea Vale

Belong

Jordan Newsom

Lauren Slagter

Annalise Mantz

Andrea Vale

Belong

Jordan Newsom