Whether you’re dealing with a problematic property management company or just burnt out on self-managing your rental homes, Belong can help.

From Frustration to Freedom: Why Homeowners Choose Belong

Not all rental homeowners consider themselves to be landlords building real estate empires. In reality there are many situations where homeowners find themselves on the rental market unexpectedly. It’s so common that it’s created the term ‘accidental landlords’. 

Common scenarios that create accidental landlords include:

Locking in a record-low interest rate that you don’t want to give up for higher mortgage repayments

Owning a house you love, but needing to move for work

Needing more space for your family but hoping to return one day 

Being priced out of the neighborhood you want to live, but buying a home you can afford elsewhere to achieve home ownership

Not everyone who rents out a home loves the idea of even being called a ‘landlord’ (accidental or otherwise!). The term has such a negative connotation that Belong doesn’t even call our homeowners that! 

One of Belong’s specialties is working with homeowners who are taking on the challenge of rental home management for the first time. Our goal is to keep homes in the hands of individuals — finding wonderful humans to treat the home as their own and keep homeowner headaches and frustrations at bay. 

Is hiring property management the right choice? What’s the alternative?

Property managers are supposed to make your life easier, taking care of your rental home residents so you can enjoy your investment without worry. But the reality is often not so glossy. Common complaints of traditional property management companies include poor communication, hidden fees, low-quality maintenance work, and high property vacancy. 

Property managers work in a way where your profit comes at the expense of the people who occupy your home. It’s not good for you and it’s not good for your residents. 

That’s why Belong exists. Belong gives rental homeowners an alternative, without having to do all the heavy lifting yourself. We’re solving the broken property management system to create a new residential network, with perks that will make renting out your home more enjoyable and profitable. 

The end result? A rental home management partner that looks out for you, your cash flow, and your residents with innovative solutions that make renting lovable. 

How Belong is changing and simplifying rental management

Belong looks after rental homes, but isn’t a traditional property management company. Think of us more as a technology company with a human heart. Where long-term renting meets hospitality. Belong addresses both sides of the housing crisis by supporting homeowners to meet their financial goals and looking after residents to get them into home ownership sooner. 

Here are five reasons to choose Belong over traditional property management or DIY:

Never chase a rental payment again. Ever. 

Belong homeowners earn guaranteed rent, which means you get paid every month — no matter when we receive it. This is our way of “putting our money where our mouth is”. We’re so confident in our resident placement and screening process that we can pay you like clockwork. It also provides your residents with the flexibility to pay on their schedule, without impacting yours. 

2. Transparent fees that include a whole lot


Many property management companies will advertise low management rates that seem very appealing up front, but include only the bare minimum. Soon, your 6% management fee can skyrocket to thousands of dollars upfront and per month.

At Belong, our management fee is a transparent 8% and free of junk fees. We never hide costs or charge extra for what we think should be essential. This includes our most in-demand services such as guaranteed rent, flexible payment options, 24/7 support, and up to $15,000 in eviction protection from legal costs if you ever need it. 

This dramatically simplifies your life as a homeowner and makes predicting your cash flow a breeze. 

3. Constant innovation and homeowner perks

We pride ourselves on being different from old-school companies that haven’t changed since 1980. That’s why we infuse technology into everything we do. 

Our industry-leading homeowner app puts everything you need at your fingertips, including:

Help and support when you need it (yes, even on weekends!) 

Flexible financing to spread the cost of maintenance or home expenses

Get rental home insurance to protect your asset

Access cash flow insights and tax documentation

Review and approve maintenance requests, connecting with our 10,000+ strong vendor network

And this is just the beginning. As a tech-forward solution, Belong is always innovating to make the rental experience better for everyone. 

Belong residents get access to 24/7 support, a user-friendly app for simple payments, and credit towards their home deposit with every on-time rent payment. It’s why Belong homes find residents quickly and keep them longer. 73% of Belong residents renew their 12-month lease, keeping vacancies low and your home well cared for. 

Did you know that Belong integrates into all popular listing platforms such as Zillow and Zumper? When you list with Belong, you’ll automatically be featured on all the top sites. This matters because it means, you’ll get 30-50% more views for your home as well as a direct feed of applicants from these sites into the Belong system. This lets us contact potential residents quickly and find the best applicant faster than a traditional property manager could. 

It’s another way that Belong reduces vacancy times and costs for homeowners, with 66% less vacancy than competitors and an average of 29 qualified applications for every home listed. 

How to maximize your ROI if your home is under lease

Maybe this isn’t your first rental home experience. Maybe you’re fed up with a problematic property management company or burnt out on self-managing your rental home. If this is the case, Belong can help in two easy steps — even if you’re mid-lease. 

If your rental home is currently occupied, you can apply to join Belong and make sure your residents and cash flow are well taken care of. 

To get started, you can find our online qualification process here. We’ll reach out to confirm if your home is a good fit for Belong. We’ll also help you with all the logistics if you’re switching from a property manager. 

We’ll work with your residents to make the transition as seamless as possible. They will remain on their existing lease, but also access Belong's easy online payment options and concierge support.

2. Get your residents qualified for guaranteed rent

To access guaranteed rent for existing residents, Belong will need to qualify them with our screening process. 9/10 residents are qualified for our guaranteed rent program.

If your residents move out at the end of their lease, we’ll help you find your next residents so you continue earning passive income with no interruptions. We’ll also include protection of up to $15,000 in legal fees for any residents we place if we ever need to start eviction proceedings. 

Belong is simplifying the rental experience and helping more homeowners reach their financial goals through real estate. Visit our homeowner's page to find out more about how our services are helping people to ditch property management in Seattle, San Francisco, Houston, Los Angeles, Orlando, Charlotte, Miami and many more.

Get guaranteed rent, better cash flow, and 24/7 support for your rental home by ditching outdated property management for Belong, the modern alternative.

How to Ditch Your Property Manager and Join Belong

To improve cash flow for your rental home, listing at times of peak demand will help you achieve the best rent long-term. Learn why summer 2024 is that time.

Peak Cash Flow: How To Achieve The Best Rent By Listing In Summer 2024

Summer rentals often make us think of vacation homes. After all, it’s when holidaymakers are out and when short-term rentals make the most cash. But while short-term rentals may give a quick cash boost, a long-term approach may serve your financial needs better throughout the year. 

Summer is also when rents peak in the long-term market. By securing residents for the next 12 months (especially with guaranteed rent), you can have predictable income year-around. This will let you plan your financial goals with certainty, while also providing an invaluable service to the community — a place to call home. 

In this article, we’ll dive into why summer is the best time to market your rental home and how to get it ready to optimize your pricing. 


Short-term vs long-term strategy for renting a home over summer

Summer used to be a sure-thing for cash-flow on vacation homes. But with a glut of stock now available, many owners of short-term rentals are struggling with a huge drop-off in bookings over peak periods. 

Then there’s the headache of licensing, caps, fees and taxes, which are only increasing as cities like Seattle and San Diego make moves to curb short-term rentals from eating up a much-needed housing supply. Per-night or per-week rates seem attractive, but vacancies, fees and running costs can eat into extra profit. 

This is why it’s worth doing the math on renting out your home long-term for summer, when demand and pricing peaks. On the Belong network, we see rents and applicants rise over Spring before peaking in September and declining again from October. This makes summer the perfect time to lock in long-term residents. And if you trust your home to Belong, we’ll help you achieve the best possible price and then guarantee that it’s paid like clockwork, regardless of when residents pay. 

If you have a vacation home, spring is the ideal time to consider if switching to a long-term rental could help achieve your financial goals. This gives you time to find the ideal residents and lock in the best possible rental price when demand is at its highest. 

Read more: Short-Term Rental vs. Long-Term Rental: The Pros and Cons

6 tips for getting your rental home move-in ready for summer

Whether you’re switching to a long-term lease or are preparing to attract a new wave of applicants, here are six things you can do in spring to get your home move-in ready. Tackling maintenance jobs now will save money in the long run and help to secure good cash flow for the next 12 months and beyond. 

1. Get an inspection for long-term livability


For millions of people across the US, renting isn’t a temporary measure. With housing affordability at some of the lowest levels ever, more people are looking to rentals as a place to call home. 

Even if your home is already a rental, it’s a good idea to have a pre-lease inspection that focuses on two main areas: safety and resident experience. Homes that are inviting and comfortable attract more interest, helping to secure a better price long-term. 

At a minimum it means making sure air conditioning units are working, pipes aren’t leaking, pests controlled and no safety hazards or mold. But you may also consider a fresh coat of paint, new shower heads or little upgrades to make the house feel like a home. If you haven’t budgeted for this, Belong can help with flexible payment options on home maintenance and access to over 10,000 vetted contractors. 

Read More: How Belong Inspections Reduce Vacancy and Prepare Your Home For New Residents

If your rental home has a swimming pool, make sure it’s clean and functional ahead of summer. Include specifics in the lease agreement to be clear on who handles the cost and upkeep of the pool. 


Spring can encourage lawns to get a little out of control, so gardens and plants will need attention. Ensure any sprinkler systems are working and provide instructions for residents on how to best care for any garden you have in place.

4. Prepare for storm and hurricane season


Southern states like Florida are prone to severe storms and hurricanes, with the season peaking around August - September. You can check your address on FEMA’s Flood Map to find your flood zone category and risk of property damage during summer and fall. If you are at risk, check your insurance coverage and look at the National Flood Insurance Program. 


Check the home for any loose fittings that could become an issue during storm season. Installing or maintaining hurricane shutters is another good idea to protect your investment from flying debris and damage. They also offer great insulation and protection from burglaries for your residents.  

5. Protect your rental home against fire risk


The dry heat of summer brings fire risks, especially in states like California. To best protect your rental home from summer fires, take the following steps:

Test smoke detectors and ensure they are up to code

Remove debris from your property such as dry leaves and overgrown grass

Have a fire extinguisher and source of water available to protect the home

Have a fire evacuation plan for residents

Choose an insurance policy that includes fire coverage

When updating or maintaining the home, budget for risk-mitigation features such as fire-resistant roof and siding, or fire-resistant landscaping 

Read More: Creating a Rental Property Safety Plan

6. Make sure you have adequate insurance coverage


If you’re about to rent out your house for the first time, homeowners insurance won’t cut it. Homeowners insurance is designed only for owner-occupied homes, so if you’re putting it on the rental market (short term or long term) you will need dedicated landlords insurance. This will help protect you against damage caused by residents as well as unexpected issues that could arise over summer such as fire, theft, vandalism and water damage.   

Read More: What Type of Insurance Should I Get For My Rental Property?

Let Belong optimize your rental pricing for summer

Instead of relying on comps from winter and spring, let Belong optimize your cash flow by listing at the right price for summer. Belong leverages real-time demand signals from the market to help maximize rental income and keep homeowners cash flow positive. 


Do the math on long-term renting with Belong and find out if your home is eligible here.

What Proptech tools are saving homeowners time and money in 2024?

The Future of Property Management: 5 PropTech Innovations Changing The Game

Property technology (or ‘PropTech’) has done a lot to streamline communication, but when it comes to reducing workload or changing the outdated model of property management — innovation has lagged behind. Day-to-day, managing a rental property is still a demanding job.

In 2024, this is changing. Innovation is shifting beyond record-keeping platforms to further reduce the workload for busy rental home owners. PropTech is also expanding homeowner options beyond traditional property management companies. 

From never missing a rental payment to getting a competitive edge in the rental market, here are 5 top PropTech innovations that all landlords should know about in 2024. 

5 PropTech trends for landlords to try in 2024

PropTech has changed that, with online real estate companies putting new data and research at our fingertips. Platforms such as Zillow, Redfin and Zumper publish rental data every month, making it easier than ever to look at trends in your local market. 

There are also innovators that are taking that a step further. Sophisticated algorithms and machine learning can make pricing more accurate than ever. In 2024 this offers a competitive edge, going beyond the square-footage calculation and uncovering what people are paying for. 

Belong for example, uses a clever combination of technology and human smarts to create accurate rental pricing for our homeowners. This includes looking at real-time demand for rentals, ensuring you’re getting the best price and adapting quickly to shifts in the market. 

The pandemic pushed along mass adoption of financial technology, which simplified one of the biggest headaches of renting out a home: rent collection. 

But the biggest game-changing innovation to rent collection isn’t accepting online payments. It’s guaranteed rent. 

Belong pays their homeowners at the same time every month, regardless of when rent is paid by residents. This offers unique flexibility to residents, allowing them to use the Belong app to pay on a schedule that suits them, without impacting your cash flow. 

Belong’s payment innovations also offer homeowners the flexibility to manage their cash-flow and rental home expenses by splitting them over 12 months. Deducting an installment from rent each month, homeowners can use the Belong app to spread costs like insurance, maintenance, and those unexpected repairs that inevitably pop up. 

For landlords taking a DIY approach, apps can make rent collection safer, more flexible and traceable if you choose the right one. Popular apps like PayPal, Venmo and Zelle are simple and user-friendly, but aren’t designed for rent collection. This leaves homeowners open to disputes and rent payment fraud. Self-managing landlords can look at property management software such as RentPayment, Innago, Rentalfy, AppFolio, or LeaseRunner. 

Read More: How Flexible Payment Options Are Unlocking Positive Cash Flow for Landlords in 2024

Home automation was once too expensive for tenant-occupied homes, with little incentive for owners to invest in them for rental properties. But as tech becomes more accessible and affordable, this is changing. 

Smart home tech and devices can provide great time and cost saving benefits to owners of rental homes, such as:

Security devices that improve resident safety and reduce insurance premiums

Smart key locks that allow remote access for home tours, inspections and maintenance work to reduce your travel to the home

Smoke detectors that check carbon monoxide levels, allowing you to evacuate residents if levels are dangerous

Water sensors that alert of leaks to avoid flooding and excessive damage to your home

Doorbells with video and/or motion sensor cameras that notify you of unauthorized access to the property when it's vacant



HVAC monitoring to alert of filter changes and maintenance alerts, reducing the long-term costs of repairs

Newer smart appliances can also improve sustainability and reduce the daily running costs of your home — an appealing perk to your residents. If supply increases, this could give you a competitive edge over rentals full of older appliances that are costly to run. 

Read More: What Smart Home Tech Do Renters Want Most

Inspections are a great way to stay connected with residents and uncover any fixable issues before they become expensive repairs. Only problem is they can be hard to manage if you’re time poor or live in another state. 

That’s a whole lot easier in 2024, thanks to rental inspection platforms. From tech-forward companies that manage inspections and reporting to software that allows your tenants to complete their own, innovators in this space include Inspectify, Happy Co and zInspector. 

For Belong homeowners, we start our renting process with a comprehensive inspection that focuses on creating livable, move-in ready homes. This reduces vacancies by attracting (and keeping!) long-term residents. 

5. Extended contact hours with AI and chatbots

Being available around the clock is a tough reality for property managers. Life happens out of hours, so it’s also when renters discover a burst pipe or broken water heater. 

For residents, getting hold of someone urgently is easier said than done. Most property management companies rely on voicemail service for logging emergencies after hours. Tech innovations changing this include AI and chatbots, with some property managers opting to use technology to answer basic questions and log requests out of hours. 

Helpful…though we’re a long way off AI saving the day if residents need to speak to someone urgently! This is why Belong offers something that feels revolutionary but shouldn’t be: actual help, when you need it. Our support teams are available 24/7 to both homeowners and residents through the Belong app. 

Discover the tech-forward alternative to old-school property management

Belong is helping homeowners reach their financial goals with a better renting experience. Innovations like guaranteed rent add to a host of industry-disrupting services that Belong already offers, including:

Fast access to maintenance and services, provided by vetted partners in our 10,000+ strong network

Transparency over fees with no sneaky extras like setup costs or lease renewal charges

Protection for homeowners against evictions with up to $15,000 of coverage to shield you from costly legal fees



Access to dedicated landlords insurance to protect your asset (as well as coverage for your residents)

Integration with the most popular rental platforms to get your home loved faster



Visit our homeowner's page to see why people are ditching old school property management in Seattle, Austin, San Francisco, San Diego, Los Angeles, Charlotte, Orlando, Jacksonville, Miami and many more.

Disclaimer: We don’t enjoy using the word ‘landlord’. We prefer to refer to members in our network as homeowners and residents, since we’re on a mission to upend and redefine the traditional landlord-tenant relationship. That said, this article is for homeowners taking the rental leap for the first time or are looking for answers with more common industry terms, which is why we have included them. This article is an overview of tech trends and is not an endorsement of any of the companies mentioned. 

PropTech streamlined communications, but what are the tools saving time and money for individual landlords? We dig out 5 innovations you can use in 2024.

Discover a Tech-Forward Alternative to Property Management

How To Get Guaranteed Rent and Great Residents With Belong

Belong is making the rental experience lovable for both homeowners and their residents. 

How? We start by finding wonderful humans that will treat your home as their own. Then we protect your rental home and provide financial security with guaranteed rent, dedicated insurance, and expert support, 24/7. And we make everything accessible from one simple app.

We’ll use a clever combination of high-tech pricing algorithms and local insights to set the right rent price that suits your home, the local area, seasonality, and real-time demand. Then we’ll pay your rent like clockwork, (regardless of when your residents pay us).  

But what do you need to get guaranteed rent for your rental home? If you’re wondering exactly how it all works — you’re in the right place. Let’s walk through the simple steps of getting your rental home loved by Belong. 

Getting your home loved by Belong in 5 easy steps

Getting your rental home managed by BelongPRO takes a few simple steps:

1. Set your rental cash flow and financial goals

To get started, tell us where your home is located and your ongoing expenses such as mortgage and HOA fees. This information helps us understand the potential cash flow of your rental home to conduct a wealth analysis. 

You can start with your rent analysis here. 

Armed with your financial goals, one of our friendly team members will guide you through the process of signing up to BelongPRO.

At the time of writing, BelongPRO is available for single-family rental homes and condos in the following regions:

California: SF Bay Area, Sacramento, Los Angeles, San Diego, Orange County

Florida: Miami, Orlando,, Tampa, Jacksonville, Tallahassee

Texas: Austin, Dallas/Fort Worth, Houston, San Antonio 

North Carolina: Charlotte, Raleigh-Durham, Greensboro

3. We’ll get your rental home move-in ready

Now the fun really begins. We’ve got your goals in sight, but it’s time to get your home sparkling for its new residents. 

Belong has a proud track record of attracting the best long-term residents for our homeowners. This starts with a home inspection to make sure people fall in love with your rental quickly and at the right price. 

We’ll inspect the functionality and safety of your home and provide you with a report on how to get the best possible rental income. These reports also ensure that all homes in our network are safe, and livable and don’t pose unnecessary liability risks for our homeowners. 

If you do need any repairs or maintenance work, we can connect you to a professional in our 10,000+ strong vendor network. You can even spread the costs over the term of your lease so you can get positive cash flow quicker. 

4. Sit back while your home is listed and loved

It’s time for your home’s close-up. First impressions count, so Belong will get expert photography and video of your home looking its very best (included in your management fee, no hidden charges here). 

Belong listings integrate with the most popular real estate sites — including Zillow, Zumper, Trulia, apartments.com, Craigslist, PadMapper, Hotpads and Rentable. This increases views for your home listing by 30-50% and we get an average of 29 qualified applications for every home listed.

Our integration speeds up the application process too. Applicants can submit their details from any site, feeding straight into the Belong system. This lets us contact and find the best resident faster than a traditional property manager could. 

5. Approve your perfect long-term residents

BelongPRO experts will handle all applications for your home, ensuring everyone is vetted fairly and legally. We’ll check employment, financials, references, and rental history. We are thorough. We don’t just run the numbers, we also speak to applicants to find the best fit for your home long-term. All you need to do is give the ok. 

Our long-term mindset means that more than two-thirds of Belong residents renew their 1-year lease. This provides stable, guaranteed income for homeowners and a house that stays in great condition. 

All residents are required to have renters insurance with liability coverage, for extra peace of mind. Belong also offers dedicated landlords insurance for homeowners to protect your all-important asset. 

Seamless Lease Management and Resident Support

Once your trusted residents have moved in, our commitment to making your rental experience lovable doesn't stop. Belong provides a dedicated concierge service and a 24/7 support team to manage every aspect of the lease, ensuring both homeowners and residents have a stress-free experience.

Lease Signing & Move-in: We handle all the paperwork and logistics, making the lease signing process smooth and efficient. We even work with your HOA (if applicable) and we ensure your residents enjoy a seamless move-in process. 


Repair and Maintenance: If your residents encounter any issues or maintenance needs during their stay, they can easily submit requests through their Belong account. Our team coordinates with skilled professionals from our extensive vendor network to address these concerns promptly.


Move-Out Assistance: At the end of the lease term, when your residents decide to move out, we manage the entire process. This includes conducting move-out inspections, coordinating necessary repairs or maintenance to prepare the property for the next residents, and overseeing the turnover process. 

Our comprehensive approach to lease management ensures that your rental property remains in excellent condition and continues to generate steady income. We handle all communication and logistics, allowing you to enjoy the benefits of hassle-free rental management.

With Belong, you can trust that your home is in good hands throughout the entire lease, from the moment residents move into the turnover process when they decide to move out. We're dedicated to making your rental experience truly lovable for both homeowners and residents.

Access everything you need in the Belong app

As soon as you join Belong, you’ll have full visibility of your rental home 24/7 through the Belong app on iOS or Android devices.  

Contact your concierge at any time of day or night (yes, even weekends!)

Keep up with the marketing of your home and view your online listings

Get updates on your home and residents directly in the app 

Track your rental income and monthly earnings

Belong offers guaranteed rent, financial security and great tenants for rental homeowners. Learn how to get started with BelongPRO in five simple steps.

Get guaranteed rent every month and vetted residents with Belong

Get Your Home Loved With Belong Today

Remote work is still thriving, so what impact is this having on the rental market in 2024? Here are 3 trends in remote work and how landlords can cater to them.

How 2024’s Remote Work Trends Are Impacting Rental Demand

Proximity to workplaces has long driven rental demand, with hot job markets linked to lower vacancy and higher rents. This never changed — but the way we work did. When remote work became a necessity during the pandemic, people found themselves untethered from crowded cities. They headed further afield, chasing more space, family-friendly amenities and lower cost lifestyles. 

But a lot has shifted in a short few years, so let’s look at the impact that remote work is having on rental demand in 2024. Has remote work peaked as employers call staff back to the office? Are renters returning to cities or still rocking the suburbs?

Here are three of 2024’s remote work trends and their impact on rental demand across the US. 

1. Hybrid work is trending over remote-only


There’s been so much talk about employers pushing staff to return to offices in 2024 that it has its own acronym now — RTO. The Return To Office trend is seeing a decline in remote work from the pandemic highs of 2020-2021. Fewer than 26% of US households still have someone working remotely at least one day a week, down from 37% in early 2021. 

What’s emerging now is a hybrid work model. Many workers still enjoy the flexibility of working from home, but have a routine or required office hours for in-person collaboration. 



What this means for the rental market in 2024:

Remote work may have dipped, but it’s here to stay. With flexibility a mainstay, more renters will place a premium on the comfort of their rental homes. Homes that are comfortable enough to both live in and work in will be in demand. As commuting returns, even part-time, proximity to offices and transport will also be as important as they were pre-pandemic. 

As a homeowner, you can help your home to attract long-term, hybrid-working residents by:

Providing flexible spaces for living and working

Optimizing natural light in the home with the right blinds, light fixtures, and paintwork

Paying attention to comfort factors like heating and cooling in the home

Making sustainability upgrades to lower the running costs of the home

Allowing pets, as many hybrid workers have canine “coworkers”

Promoting transport options and local amenities in your rental listing

In a recent article on how remote work has shaped the economy, U.S. News notes a ‘chicken and egg’ scenario. People are relocating to remote-work friendly places where housing costs are more affordable. But these are also places where jobs are growing the fastest in 2024. Cities mentioned include:

It used to be that people always moved where the work was, but it seems work is also moving to where the people are. Look at areas like North Carolina in particular, which is seeing major growth in the finance, education, and technology sectors (Apple even moved in).  


Population growth in mid-size cities is great news for individual rental owners, who can’t always compete with corporate landlords or the entry cost of major metropolitan areas like Los Angeles, San Francisco or Seattle. Mid-size cities in states (sometimes called “18-hour cities”) offer a similar quality of public services and job opportunities, attracting strong rental demand. 

If you own a rental home in a state like Texas, Florida, North Carolina or South Carolina, it would be wise to get your place move-in ready for long-term renters looking for a place to settle comfortably to live and work. Belong can help. Focused on individual homeowners and reliable, long-term residents, we can help you attract the best people (and price) for your rental home. Learn more about becoming a Belong homeowner and securing guaranteed rent. 

3. The ‘California exodus’ is overstated

There have been mixed reports on the ‘California exodus’. Some studies report that people are leaving the state in droves. Many pointed to the dramatic drop in rents in the Bay Area that hit in 2020. But none of these tell the whole story. 

For starters, San Francisco rents are still some of the highest in the nation. The Bay Area in particular is seeing rental growth, according to Zumper’s April rent report. There was even a report from CBS News that suggested that while many people have left California, there’s also plenty coming in from Texas, rather than just flowing out. 

Remote work also encourages people to ditch their roommates — creating a higher number of households. This is what saw rents rebound previously, with more households being created even when the population changes.  

It means owners of rental homes in California, particularly San Francisco’s Bay Area, don’t need to panic. Reported drops in asking rents of November-December 2023 are consistent with seasonal dips that were always experienced pre-pandemic. 

Homeowners looking to lock in the best rental price to achieve their financial goals should look to:

List their rental in spring and summer months, when rental prices peak

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