Renters Are People Too, Let's Treat Them As Such

Renters are more than just ‘tenants’ — they’re people looking for a place to call home. It’s time to ditch your property manager for a company that can see beyond the numbers and take a human approach to finding a person who will adopt your home as their own. 

Even if you’re currently a homeowner, there was probably a point in your life when you were on the other side of things — when you were living in a rental. Think back to what life was like then. Did you act as if your home belonged to someone else? Did you ever invite a friend over to see “the landlord’s house?” Or did you simply say “let’s have dinner at my place”? 

Belong thinks it’s important to keep that dynamic in mind — to remember that when you own a house or apartment on the rental market, you’re not leasing out a dead space. You’re inviting someone to make themselves at home. 

The danger in property managers that treat people like numbers

Property managers rarely refer to the people behind the financial transaction. They’re known simply as ‘prospects’ or ‘tenants’. If your property manager is viewing people this way, they’re not seeing the big picture. Property managers that treat people like numbers won’t find the right people to occupy your home, because they’re not considering the emotional connection that people have to the places they call home. If you experience this when meeting with a property management company, we suggest you run the other way!

Taking a human approach to renting your home

Looking for great tenants means taking a human approach to renting your home. By treating people in the rental market with the respect they deserve and inviting them to make themselves at home, they’re more likely to treat your house as their own. 

This creates a win-win situation for everyone involved. Renters can feel safe and comfortable in a space that feels like home. As the landlord, you reap the benefits of having a stable rental income from people that are in for the long haul and are in no hurry to move.

That’s why Belong refers to people who rent homes as ‘residents,’ to underline the fact that these are places in which they reside. Residents adopt a home as their own. Similarly, Belong refers to you not as “the landlord”, but as a homeowner. Belong tries to create a mutual respect between our homeowners and residents, with a shared appreciation for a property you’re both invested in.

Turning the rental experience into a hospitality service

Think about the lengths that large hotel brands and even vacation rental services like Airbnb go to make people feel comfortable and even “at home” when they’re staying with them. And yet traditional property management services — the very businesses who are supposed to be finding everyday living accommodation for people — do the complete opposite. 

Belong’s changing that. Its human approach is turning the rental experience into a world-class hospitality service for both you and your residents. Unlike traditional property management services, Belong provides a complete end-to-end service with full transparency. Belong matches houses with residents that are looking for a long term place to live — somewhere to call home. Belong currently offers services to homes in the Bay Area, the LA area, Orange County, Seattle, Miami, Orlando, and Tampa (with many more to come!). See if you qualify today at Belong.com.