Zooming into the Rental Market: 3 Ways To Attract Younger Renters

As the Zoomers come of age, how can landlords attract the next generation of renters? What are Gen Z tenants looking for in a rental property? Here are three simple ideas for making your home modern and appealing to today's rental market.

As Millennials age out into home ownership territory (and becoming landlords themselves), it's time for the Zoomers (Gen Z) to enter the rental market. Maybe you’ll never quite understand the appeal of TikTok or the Paul brothers, but there are certain trends and issues unique to this generation that can positively influence the way you go about showing or upgrading your home as a rental property. By staying current, your property can stay in hot demand as the market ebbs and flows.

1. Work from home spaces

Working from home is a prime example of a Gen Z-friendly upgrade. Though this trend certainly accelerated with the pandemic, it started long before COVID came into our lives. Many people within this generation are in flexible work arrangements or getting their start through the gig-economy, so turning nooks into office spaces is top of mind when searching for a place to call home.

Consider a floating desk in your staging. It’s a great way to conserve space while also making it more flexible; not only do they accommodate laptops, but they can also act as vanities and console tables. And when they’re not in use they easily fold up, freeing up that space so a potential resident can use it in any way they see fit. 

2. Eco-friendly and ethical amenities

Growing up with climate change hitting crisis point, Zoomers are more likely to be environmentally conscious than other demographic segments. To protect the environment and conserve resources, they'll be looking for low flow shower-heads, energy-efficient appliances, and LED-friendly fixtures. Sometimes these might cost a little upfront to install, but they make your home more desirable on the rental market and can save both money and energy long term. No one wants to feel guilty for taking a shower or turning on the light in the living room: when you take away that kind of pressure you make the home that much more liveable — and loveable.

3. Smart appliances

Modern appliances are often “smart” appliances — which also appeals to these digital natives. Think connected thermostat, video doorbells that let them see their parcel deliveries, or smart lighting that can be controlled by a smart phone.

Making Gen Z feel at home

Changes like this will make Zoomers feel right at home - the first step to falling in love with your home. A loveable home is one you don’t want to leave, keeping your property occupied with satisfied residents long-term. To learn more about renting your home with Belong, check out belonghome.com/homeowners and find out if your property is eligible.